In this webinar, we'll equip Marketplace Partners with a strategic framework for leveraging Atlassian Collections to position your app as a solution accelerator, unlock new use cases, and differentiate against competitors. You'll receive actionable guidance on persona-led plays, along with a clear methodology for selecting your primary app lens, strengthening your value proposition, and optimizing your Marketplace presence for growth.

You'll leave with a ready-to-execute playbook to:

• Identify the optimal Collections lens and target personas for your app

• Develop a sharp, Collections-aligned value proposition that resonates with buyers

• Refresh your Marketplace listing and supporting collateral to lead with customer outcomes

Note: This session was previously presented on Day 2 of Partner Accelerate 2026.