A great Jira experience does not happen by accident. The best admins do not just configure Jira; they design it around how each team actually works. In this session, we will show how Custom Templates help Jira admins turn repeatable work into polished, reusable experiences for business teams across the organisation.

We will share real patterns from Enterprise admins who used Custom Templates to make Jira feel less like a generic platform and more like a purpose-built workspace for Marketing, PMO, JSM, Finance, and Events teams. You will see how admins are reducing manual setup, standardising cross-team reporting, improving intake, and giving non-technical teams a clearer way to get work started.

In this session, we will dive into:

• Why Custom Templates matter — how admins can move from one-off project setup to repeatable, team-friendly Jira experiences.

• Real-world template patterns — a gallery of 5 non-technical Custom Templates, including Marketing campaigns, PMO multi-BU projects, JSM intake, Finance procurement, and Events planning.

• Live demo: building reusable Jira experiences — two short walkthroughs showing Marketing campaign intake and PMO multi-BU standardisation, including issue types, custom fields, conditional logic, delegated space creation, and “save as template.”

Whether you are a seasoned Jira admin, a PMO lead, a JSM admin, or responsible for supporting business teams like Marketing, Finance, Facilities, Ops, Comms, or Events, come ready with your questions. No Jira instance is required to follow along — just watch, learn, and take away patterns you can apply in your own Jira site.

Anne will host the story and template gallery, Simon will drive the live demos, and Carol will join for roadmap and strategy questions during live Q&A.