In this practical walkthrough, you’ll learn how to build a complete, end-to-end Marketing Workflow that supports planning, execution, approvals, and reporting. 

Together, we’ll cover:

• Jira for Marketing Operations
• How to structure projects, issue types, workflows, custom fields, and automations to manage everything from content production to multi-channel campaigns.
• Confluence for Marketing Knowledge & Collaboration
• Build a clean, organized workspace for briefs, playbooks, calendars, strategy docs, and campaign retros — all tightly connected to Jira issues.
• Loom for Fast Communication & Approvals
• Speed up reviews, reduce meeting overload, and deliver clearer feedback using short async video walkthroughs embedded directly into Jira and Confluence.

By the end of this session, you’ll have a clear blueprint for creating a marketing workflow that’s transparent, efficient, and easy for every team member to follow — whether you're managing a simple content calendar or coordinating global campaigns.