Everyone has a personal brand—even if they're not trying to build one.

It's not your logo, your LinkedIn banner, or the number of followers you have. It's what people say about you after you've left the meeting.

In this episode of Rob & Saj: Asking for Trouble, we're joined by Rishabh Jhawar to explore what personal branding really means, how to build it authentically, and why consistency beats virality every time.

We'll talk about:

- Building credibility without becoming an influencer

- Mistakes people make while "building a brand"

- Finding your voice online

- Standing out without shouting

- Growing a reputation that opens doors