Jira is where many teams already manage delivery, support, and product work — but sales and customer information often lives somewhere else.

In this session, we'll look at four practical ways to bring sales and customer context closer to the work already happening in Jira:

• managing sales activities directly in Jira,

• connecting delivery work with deals and customers,

• enriching JSM and CSM requests with sales context,

• and connecting support feedback with the product roadmap.

Using real-life workflows and examples from Mria CRM, we'll explore how teams can reduce context switching.