Atlassian in Action: Strategy, Growth & Early Access Insights

Are you getting the very best from your Atlassian investment?

Join us for a focused, insight-rich event exploring how organisations can unlock greater value from the Atlassian ecosystem — from Early Access Programmes (EAPs) and innovation pipelines to real-world transformation stories using Jira, Confluence, Jira Service Management, Jira Product Discovery, Loom and Rovo.

This session brings together practical experience, strategic thinking and first-hand lessons from seasoned Atlassian specialists.

Why Attend?

Atlassian is far more than a toolset — it is an evolving platform designed to enable high-performing teams, improve service delivery, enhance product discovery, and support enterprise-wide collaboration.

Whether you’re a Product Leader, Service Manager, Engineer, Transformation Lead or Director, this event will provide actionable insight into:

• How Atlassian develops and tests new capabilities

• How to gain early access to emerging features

• What makes an Atlassian implementation succeed (or fail)

• How governance, culture and off-tool processes shape outcomes

• Lessons learned from scaling Atlassian across complex organisations

Session 1 (30 minutes)

The Whys and Whats of Atlassian Early Access Programmes

Phill Fox – Adaptavist

With over three decades of industry experience and author of the original Atlassian University course “Getting Started with Jira Service Desk”, Phill will demystify Atlassian’s Early Access Programmes (EAPs).

Atlassian frequently launches EAPs to test new features and products with selected customers before general release. However, understanding how they operate — and how to join them — is often unclear.

In this session, Phill will cover:

• What EAPs are and why Atlassian uses them

• How invitations and eligibility work

• How customer feedback shapes the final product experience

• Where to find public and community-based sign-ups

• Why some EAPs are intentionally limited or quietly rolled out

If you want to stay ahead of the roadmap and help shape the future of Atlassian tools, this session is essential.

Session 2 (30 minutes)

3 Years of Growing Atlassian at Newday

Richard Donnell – Atlassian Functional Solutions SME

Richard shares a candid and practical case study of transforming a Premium Jira and Confluence site with 800 users — once described internally as “the wild west”.

Over three years, Richard worked alongside Atlassian to evolve the environment into a mature, strategically aligned ecosystem incorporating:

• Jira Software

• Confluence

• Jira Service Management

• Jira Product Discovery Premium

• Loom

• Rovo

• Structure by Tempo

This session explores:

• The cultural and organisational challenges faced across engineers, business teams and directors

• Why off-tool processes were critical to long-term success

• The most impactful product deployments — particularly Jira Service Management, Jira Product Discovery and Loom

• Why Loom was ultimately switched off

• Pitfalls, lessons learned, and what he would do differently next time

Expect honesty, insight and practical takeaways you can apply immediately.

Who Should Attend?

• Heads of Engineering & Technology

• Product Leaders & Portfolio Managers

• Service Delivery & ITSM Professionals

• Transformation & Change Leads

• Atlassian Administrators

• Senior Stakeholders shaping tool strategy

What You’ll Gain

• A clearer understanding of Atlassian’s innovation model

• Practical insight into scaling Atlassian responsibly

• Lessons from real enterprise implementation challenges

• Ideas to improve governance, adoption and cultural alignment

• Confidence to engage more proactively with the Atlassian ecosystem

Atlassian continues to expand its platform to support modern product delivery, service excellence and AI-enhanced collaboration. This event will help you understand not just what the tools can do — but how to deploy them successfully within your organisation.

Join us on Thursday 26 February 2026 for an informative and thought-provoking session exploring the future of Atlassian in practice.