AI is making software easier to build, and that changes the math for every marketplace. Atlassian is part of that story, but so is everyone else. If customers can build more themselves, where does that leave marketplace apps?

We’re at a turning point in tech, and plenty of people are wondering what it means for the future of app businesses. It’s also why a lot of people are nervous. We’re in one of those rare moments where the rules may be changing in real time.

Come join us if you’re thinking seriously about the future of Atlassian and other marketplaces. We’ll get into what is changing, what still holds up, and what people may need to rethink sooner than they’d like.