Join us for our September Coffee Chat featuring Matt Reiner, Atlassian Champion and 2025 Standout Creator Award winner! Matt is renowned for his high-energy, creative wit, and commitment to producing thought leadership and educational content that inspires and engages the Atlassian community. With over 400,000 impressions on his YouTube videos and more than 1,000 learners in his community-led classes, Matt knows what it takes to make content truly helpful—not salesy.

In this session, Matt will share practical tips and real-world examples on how to “keep content classy.” You’ll learn:

• How to create content that educates and empowers your audience

• Ways to avoid the pitfalls of salesy messaging

• Strategies for building trust and engagement through authentic storytelling

Bring your questions, your coffee, and your curiosity—let’s learn how to make every piece of content count!