A great Jira experience does not happen by accident. The best admins do not just configure Jira; they design it around how each team actually works. In this session, we will show how Custom Templates help Jira admins turn repeatable work into polished, reusable experiences for business teams across the organisation.

We will share real patterns from Enterprise admins who used Custom Templates to make Jira feel less like a generic platform and more like a purpose-built workspace for Marketing, PMO, and multi-BU teams. You will see how admins are reducing manual setup, standardising cross-team reporting, improving intake, and giving non-technical teams a clearer way to get work started

In this session, we will dive into:

• Why Custom Templates matter — how admins can move from one-off project setup to repeatable, team-friendly Jira experiences.

• Real-world template patterns —a gallery of non-technical Custom Templates including Marketing campaigns, PMO multi-BU projects, Governance & standardisation for multi-team orgs, and Delegated space creation

• Live demo: building reusable Jira experiences — two short walkthroughs showing PMO multi-BU standardisation and delegated space creation.

Whether you are a seasoned Jira admin, a PMO lead, or responsible for supporting business teams like Marketing, Ops, or multi-BU orgs, come ready with your questions. No Jira instance is required to follow along — just watch, learn, and take away patterns you can apply in your own Jira site.

Anne will host the story and template gallery, Simon will drive the live demos, and Carol will join for roadmap and strategy questions during live Q&A