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Delivering on Your Product Transformation: Moving from Project to Product

Jan 15, 12:00 – 2:30 AM (UTC)

Austin

Join us in Austin for an engaging Atlassian Community event, Delivering on Your Product Transformation: Moving from Project to Product. Led by Axel Sooriah, Product Management Evangelist at Atlassian, this session dives into Jira Product Discovery and how it empowers teams to shift from project-based workflows to product-focused success. Let's network and ignite your transformation journey!

72 RSVPs

Jira Product DiscoveryWays of Working

About this event

Are you ready to transform how your team delivers value? Join us for an inspiring Atlassian Community event in Austin, Delivering on Your Product Transformation: Moving from Project to Product. This session is designed to help you and your team embrace a modern product mindset and elevate your practices with Jira Product Discovery, Atlassian's solution for product management.


Meet your Host:

Meet Axel, your guide for this transformation journey. Flying into Austin all the way from Rennes, France, Axel is a Product Management Evangelist at Atlassian, where he partners with teams around the globe to unlock new ways of working using Jira Product Discovery. With a wealth of experience, Axel has helped organizations like Contentsquare, Openclassrooms, and Welcome to the Jungle, adopt modern product management practices. Prior to his coaching career, Axel held product leadership roles at 11:FS, Verisure, and Barclays.

Axel is also a notorious foodie who almost dropped everything to pursue a career as a chef but decided he would invest in the next best option: Axel’s Bento. :bento:

http://www.axel.pm/


Why Attend?

This event is perfect for anyone seeking actionable insights to modernize their approach to product management, whether you're a seasoned product manager, team leader, or newcomer to the field. Transitioning from a project-focused mindset to a product-focused one can feel challenging, but with the right guidance, it’s both achievable and transformative.

Axel will leverage his extensive experience to provide practical frameworks and real-world examples that demonstrate how teams can:

  • Shift from Project to Product: Understand the cultural and operational changes required to adopt a product-first mindset, including tips to overcome common pitfalls.
  • Prioritize Value-Driven Decisions: Learn to focus on delivering meaningful outcomes instead of adhering to arbitrary deadlines.
  • Build Roadmaps That Align: Create strategic roadmaps that reflect customer needs and business objectives.
  • Navigate Change Management: Apply tried-and-tested methods to align cross-functional teams and scale product practices organization-wide.

Come join us and learn from Real Success Stories - gain inspiration from Axel’s diverse career, where he’s helped teams at companies of all sizes achieve product-focused transformations through small, iterative steps.

Learn how you can achieve your own transformation, equipping you with the tools and strategies to succeed.


Who Should Attend?

This event is ideal for anyone involved in product delivery, including product managers, delivery managers, agile coaches, and team leads. If you’re looking to improve collaboration, customer focus, and your ability to deliver exceptional products, this event is for you!


What to Expect:

A lively and interactive session led by Axel.

Networking opportunities with other product professionals in the Austin area.

Insights into Jira Product Discovery and how it can transform your team’s way of working.

Plenty of inspiration—and BBQ and drinks!


RSVP Now!

Seats are limited, so don’t miss your chance to join this exciting event. Whether you're just beginning your product transformation journey or looking to refine your approach, this session will leave you equipped with the tools, knowledge, and motivation to take the next step.

Let’s turn your vision into action and deliver meaningful product outcomes together. We can’t wait to see you there!

Speaker

  • Axel Sooriah

    Atlassian

    Product Management Evangelist

Moderators

  • Suze Treacy

    Architeq Solutions

    Founder

  • Larry Brock

    Praecipio

    Principal Architect

  • Luis Machado

    Praecipio

    Principal

  • Jess Moss

    Jess Moss is Boss

    Product Design

When

When

Wednesday, January 15, 2025
12:00 AM – 2:30 AM (UTC)

Community Leaders

  • Larry Brock

    Praecipio

    Principle Architect

  • Suze Treacy

    Community Leader

  • Luis Miguel Machado

    Praecipio

    Community Leader

  • Jess Moss

    The Home Depot

    Community Leader

Global sponsor

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Atlassian

Where Atlassian users meet and share best practices