Having worked with dozens of organizations around their IT practices, Atlassian implementations, and countless project and organizational change challenges, Toby and Ethan have come to appreciate the breakdowns that feed a never-ending source of frustration – poor communications and lack of visibility to the work.

You can’t manage what you can’t see, and you can’t improve what you can’t measure.

In this ACE discussion, we’ll share why

• Too many DevOps teams are doomed to under-deliver (before they get started),
• Designers should ruthlessly be challenging requirements early and often,
• Developers waste too much time on the wrong things for your customers, and
• Product Management Roadmaps and delivery are often borked by design

We’ll also share with attendees why we believe organizations need to reset their data-scheme thinking for scale, and our relentless focus on visibility that is leading to elegantly simplified templates and workflows.

Join us as Toby and Ethan unpack the black box that is the Product Management Process (Objectives into DesignOps into DevOps), and share our journey as we move toward making work more meaningful – and fun – while managing expectations more effectively.