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Meet Your User ! Create an appealing Product Backlog, with "Jobs To Be Done" & Atlassian !! - The Elixir for our
"Feature Factory" syndrome.
Our users buy products and services to get a "job" done.
Product Managers leverage the "Jobs To Be Done"(JTBD) framework to build engaging products for addressing customers' unmet 'needs' and get their 'job' done.
Shift in Mindset: The framework is a great guide in ODI (Outcome Driven Innovation).
Cognizant
Lead Agilist
Saturday, May 24, 2025
5:00 AM – 8:30 AM (UTC)
| 5:00 AM | Registration and Networking |
| 5:30 AM | Session Start |
| 8:00 AM | Lunch |