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How Atlassian runs marketing with Jira and Confluence

Feb 6, 6:00 – 8:30 PM (UTC)

London

Jira and Confluence are prominent within software engineering teams, but Marketing teams have been more reluctant. Find out how Atlassian uses Jira and Confluence alongside Loom within Atlassian for everything from day-to-day tasks to large-scale product launches, and find out how Confluence can be game-changing for streamlining how your marketing team collaborates and organizes around milestones.

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About this event

Jira and Confluence are prominent within software engineering teams, but Marketing teams have been more reluctant. Find out how Atlassian uses Jira and Confluence alongside Loom within Atlassian for everything from day-to-day tasks to large-scale product launches, and find out how Confluence can be game-changing for streamlining how your marketing team collaborates and organizes around milestones.

Speakers

  • Abby Stiris

    Atlassian

    Product Marketing Manager, Jira Work Management

  • Caitlin Ewald

    Atlassian

    Atlassian Program Management Team Lead

  • Jack Graves

    Capable

    Founder

When

When

Thursday, February 6, 2025
6:00 PM – 8:30 PM (UTC)

Agenda

6:00 PM
Welcome and drinks
Get yourself a drink and a seat before our sessions kick off at 6.30. Note Live streaming begins at 6.30
In-person
6:30 PM
How Atlassian runs marketing with Jira and Confluence
From day-to-day marketing tasks to major product launches, Abby (Product Marketer) and Caitlin (Program Manager, GTM) will provide an in-depth view into how marketing runs at Atlassian. Designed to be highly practical (maybe even a little fun?!), this session is perfect for marketing teams of any size looking to improve the way you run your projects
Virtual
In-person
7:30 PM
Unlock Marketing Potential with Confluence
Can Confluence be a game-changer for marketing teams? Absolutely. This session will dive into how Confluence can be leveraged as an effective marketing toolkit, helping you keep campaigns on track, align your team, and share ideas seamlessly. We’ll discuss ways to organize campaign milestones, streamline approvals, share assets and manage your content - all within Confluence. Discover practical tips on using calendars for content timelines, crafting custom diagrams for campaign ideation, and centralizing your feedback to build a cohesive marketing workflow. Join us to explore how Capable for Confluence can help your team collaborate more effectively, boost creativity, and drive campaign success.
Virtual
In-person
8:00 PM
Pizza and Beer
Meet your Atlassian community and our speakers over pizza and beer
In-person

Community Leaders

  • Stuart Capel

    TiPJAR

    Head of Technical Delivery

  • Jay Ollivierre

    Calibrate Consulting

    Service Desk Manager

  • Arshiya Sultana

    Experian

    Global Agile Coach

  • Bruce Cullen

    SquaredUp

    Director of Products

Global sponsor

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Atlassian

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