Browse the latest events all over the world!

Virtual events help the community stay connected 24/7. Click to see upcoming events.

The missing link: connecting strategy to execution

Oct 11, 2022, 4:00 – 7:00 PM

We have listened to our chapter members and are hosting another in-person community event that kicks off on 11 October 6pm & you're invited! This time Mark Cruth from Atlassian will talk about The missing link: connecting strategy to execution


Team Practices

About this event

It's time for a new Atlassian Community Event (ACE)!

The Amsterdam Community Event kicks off on the 11 October at 6pm and you're invited to take part in the event. Tomtom HQ in Amsterdam is our meeting spot to get the latest Atlassian news and join the networking.

We'll have customer stories as well as partners available to answer and discuss topics.

Mark will discuss the following topic:

Connecting strategy to execution is easy" said no one ever. Most organizations struggle to ensure that the work being done by teams actually aligns with the goals being pursued, and they typically only find out there's an alignment issue when the goals are missed. There's got to be a better way! 

During this event, Atlassian will share the 5 practices that organizations miss when trying to connect strategy to execution. Along with the practices shared, a panel discussion will be held with two Atlassian Solutions Architects on how tools and practices can create an aligned enterprise, followed by an open AMA.

The address is:  Tomtom, De Ruyterkade 154, 1011 AC Amsterdam North Holland, Amsterdam

There will be Atlassian as well as partners available to answer your Atlassian-related questions. It will also be a great opportunity to exchange information with other Atlassian users and share your knowledge and/or problems.

We will have drinks, food and goodies, bring a guest!

Please RSVP as places are limited and we also know how much food and drinks we need :-).

We would you to participate in the community:

If you would like to be a speaker at a community event please let us know by an e-mail to or talk to one of the community leaders directly.


  • Mark Cruth


    Modern Work Coach

  • Jacques van den Berg


    Enterprise Agile Consultant

  • Karan Madaan


    Enterprise Agile Consultant/ Agile Aficionado


  • Rik de Valk

    Valk Technology Consultancy

    Technology consultant, Atlassian ninja.

  • Tzoe Keat Chiam


    Playcilitator© & Atlassian Consultant



Tuesday, October 11, 2022
4:00 PM – 7:00 PM UTC


4:00 PMWelcome
4:30 PMPresentation Mark Cruth
5:00 PMNetwork, drinks and food
5:30 PMPanel Discussion
5:50 PMBreak
6:00 PMAsk Me Anything
6:20 PMNetwork, drink and finishing the food
7:00 PMEnd of Event

Community Leaders

  • Tzoe Keat Chiam


    Atlassian Consultant & LEGO Facilitator

  • Rik de Valk

    Valk Technology Consultancy

    Product Owner Atlassian

  • Danny Philips



Contact host

Global sponsor

Atlassian logo


Where Atlassian users meet and share best practices