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Essentials of Agile User Story Mapping + Agile Marketing & FREE BOOK!!

Palm Beach County
Wed, Nov 7, 2018, 5:30 PM (EST)

16 RSVP'ed

About this event

For those that are Atlassian old timers and had the opportunity to interact with the Atlassian team, you will easily recognize some of their original team members, some of them a legend like Nick Muldoon (former Atlassian and Twitter team member and founder of Easy Agile). During this AUG meeting you will have the opportunity to ask him about Agile as he will be presenting directly from Sidney.

User story mapping is an excellent practice for every scrum and kanban team as it enables members and stakeholders have a shared understanding of the customer and their challenges. Teams complete a story mapping session with an ordered and estimated backlog, split into sprints and ready for the team to start delivering.

AND.... A night for surprises and gifts! if you attend you will get your own Book about Agile Marketing! (30 books available)

Join book author Bill Cushard sharing his story and lessons learned.

"The Mistakes We Made (and Lessons Learned) Implementing Agile Marketing"

When our marketing team implemented agile, specifically scrum, we made a lot of mistakes. We made some trade offs between speed of execution and perfection, and suffered some adoption consequences along the way. Some of the mistakes were process-oriented and some were Jira configuration mistakes. This talk walks you through these mistakes and the lessons we learned, so you can avoid them in your agile implementation. 


More about presenters:

Nick Muldoon. He was the Atlassian Jira Agile product manager prior to joining Twitter in San Francisco and coaching their product and engineering managers. Through these roles he has learned about scaling agile and building effective organizations. Nick is now focused on scaling a software company (Easy Agile), raising two children and tending a vegetable garden.

Bill Cushard. He is the author of “The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum on Jira and Confluence” and the director of marketing at ServiceRocket. Prior to writing The Art of Agile Marketing, Bill lead a marketing team of seven people running kanban and scrum for all planned work the marketing team did. Bill is an uncertified scrum masters, a better-than-average Jira project administrator, and a daily user of Jira and Confluence for the past six years.


  • Nick Muldoon

    Nick Muldoon

    Easy Agile

    See Bio
  • Bill Cushard

    Bill Cushard

    Service Rocket

    Director of Marketing

    See Bio


Wednesday, Nov 7
5:30 PM - 8:30 PM (EST)


DSS, Inc. Conference Room - North Palm Beach Office
701 US Highway One North Palm Beach, FL33408

Group Leaders

  • Fabian Lopez

    Fabian Lopez


    Atlassian User Group Leader

    View Profile
  • Christopher Heritage

    Christopher Heritage

    NextEra Energy

    Atlassian User Group Leader

    View Profile
  • Deanna Benz

    Deanna Benz

    DSS, Inc.

    Director, Product Management Operations

    View Profile


Where Atlassian users meet and share best practices